Attention Tax Calculator

The surface we map

The Attention Tax Calculator reads your public web presence, starting from your homepage, for attention leaks: missed channels, decayed evergreen content, invisible methodology, or absent infrastructure that quietly costs you visibility, credibility, or conversion. The object is the public surface a prospect actually meets, read for what it is failing to do.

It is not an analytics dashboard of the traffic you already have, and it is not an SEO crawler chasing keywords. It reads the page the way a first-time visitor does and names the highest-impact gap, then maps that gap to the Drosjer service that closes it.

The evidence standard

Each leak the audit returns is tied to specific evidence from your page text. The analysis is instructed to forbid vague observations and to anchor every leak in something actually present on the page, so the result is a concrete finding you can see on your own site rather than a generic recommendation.

This is a free, near-instant structural scan, and the evidence rule is the standard the analysis is generated under rather than a separately enforced gate. It is the fast first read; the paid diagnostics are where a finding is held to a mechanical verbatim-evidence gate before delivery.

How it works

1. Fetch. We fetch your homepage HTML and extract the title, meta description, and visible body text. No headless browser and no JavaScript execution: a static fetch with a short timeout, capped at a few thousand characters of body text.
2. Enumerate surfaces. We identify the visible marketing surfaces in your page text: blog, newsletter, podcast, documentation, case studies, social profiles, methodology pages, community, events.
3. Detect and map. The analysis names the most actionable leaks present in your page, scores each on severity, and maps each to the Drosjer service whose signature it most specifically matches. The audit returns up to a few ranked leaks.

The Drosjer Group service catalog

Audit recommendations map to the Drosjer services. Recurring engagements address specific leak signatures; the deeper diagnostic surfaces foundational gaps before recurring services can act.

Decay Reversal Service

Existing content surfaces showing staleness or insufficient promotion.

SEO Authority Capture

Methodology content that exists but is buried in site architecture or lacks the structure that search and answer engines reward.

Competitor Gap Report

Competitive positioning gaps to close, read from competitors' published content.

Audience Cloning Studio

Audience expansion for companies with established ICP signals but plateaued reach.

Hivemind Basic

Per-account outreach intelligence for companies making explicit customer claims that warrant sourced proof.

Deeper Diagnostic Audit

Maps missing foundational surfaces (invisible methodology, unarticulated network, foundational audience research) when the foundation is not yet there. Encompasses Shadow Infrastructure Map, Network Path Map, Competitor Gap Report, and Adjacency Report.

Accuracy and limitations

• Heavily JavaScript-rendered sites and single-page applications: the static fetch sees a thin shell, so surface detection runs light.
• Highly technical product surfaces (documentation hubs, developer portals) where marketing language is intentionally minimal.
• Private channels (email lists, gated content, paid advertising), multi-page crawls, sitemaps, and subdomains are out of scope at this depth.
• Competitive benchmarking against named competitors is out of scope; that is the Competitor Gap Report.

If your audit returns thin surface detection, that usually means the page is JavaScript-rendered rather than that the surfaces are absent.