Adjacency Report

The surface we map

An Adjacency Report maps the adjacent audiences your ICP already trusts and gathers in: the newsletters, podcasts, communities, conferences, publications, and social communities that aggregate and influence the same people you want to reach. The object is the third-party audiences your buyers already belong to, ranked by overlap and paired with a way in.

Your own analytics show who already visits you, not the audiences your buyers belong to elsewhere. An execution retainer runs campaigns but does not tell you which rooms to run them in. This report maps those rooms, which is the surface you do not see from inside your own funnel.

The evidence standard

Every adjacent audience we name cites a verbatim excerpt from the content samples you supply at intake. The analysis does not invent audiences, fabricate an evidence quote, or pad the list with vague segments like "B2B buyers" or "the SaaS community." Where a category yields no signal in your samples, it is left out and noted as a gap rather than filled with a placeholder.

That standard is enforced, not merely instructed. After the analysis runs, an automated check reads every evidence excerpt back against the samples you supplied: any quote that is not a verbatim substring of your own material is dropped before the report reaches you, and any audience left with no surviving evidence is dropped with it. The named company and audience anchors in each expansion angle pass the same check: an anchor that does not trace verbatim to your samples is removed rather than shown. We do not claim the audiences are accurate, or that you will win them. We claim something narrower and checkable: every evidence quote and every named anchor in this report traces to a verbatim line in your own materials, and anything that does not never reaches the page.

Two parts of each entry angle are our recommendation, not a verified fact: the positioning we suggest for earning attention in an audience, and the content format we propose to lead with. These are strategic judgment, built on the same evidence but synthesized by us, and we mark them as ours. The scaffolding beneath them (its evidence and the named anchors) is verbatim-verified; the advice on top is Drosjer's.

How it works

1. ICP and samples in. We start with your intake: company URL, ICP description, and existing content or audience samples. The more specific the ICP and the richer the samples, the sharper the identification.
2. Adjacency mapping. The analysis identifies named audiences that overlap with your ICP, ranked by overlap and distributed across audience types (newsletters, podcasts, communities, conferences, social, publications), each grounded in a verbatim excerpt from your samples.
3. Specificity over scale. The dominant audience in any category, the obvious answer, is never the top target. Specific, ICP-tailored audiences take the top spots; the obvious answer ranks lower if it is a genuine fit.
4. Entry angle and sequencing. Each target carries a specific entry angle (a named company and audience anchor drawn verbatim from your samples, a suggested positioning for earning attention there, and a concrete content format to lead with) alongside the engagement tactics that fit it. The report closes with a recommended order of engagement for the first three targets. The anchors are verified against your materials; the positioning and format are our recommendation.

Category benchmark

Your report includes a category benchmark: a comparison of your adjacency surface against the anonymized aggregate of prior analyses for companies in your category. Your category is determined by your primary audience archetype, and the comparison reports the cohort's median adjacency surface (how many adjacent audiences a typical analysis in your category surfaces), alongside your own count.

The benchmark appears only when the comparison corpus for your category is large enough to be meaningful. Below that threshold, the report shows "benchmark pending" rather than a number computed from too few analyses to mean anything. A thin comparison is worse than none, because it asserts a precision that does not exist. The corpus is built from anonymized aggregates only; no individual company's analysis is stored or recoverable from your benchmark.

Read the benchmark as an observation about the breadth of your analyzed surface (whether it is wider than, narrower than, or in line with the cohort median), not as a prediction of market performance. It is a comparison against the aggregate of similar companies' analyses, never a named-competitor comparison and never a ranking.

The composite layer

Adjacency now emits a structured, verified contract designed to feed Drosjer's composite synthesis layer, where your adjacent audiences would be cross-referenced against the infrastructure they gather in and the paths to reach them. Within that contract, the named entities (each audience's evidence and its angle anchors) are the verbatim-verified fields; the strategic recommendations carried alongside them remain Drosjer's labeled synthesis, exactly as in the standalone report.

Tiers

A 3 to 5 page PDF deliverable in every tier, delivered within 14 days of intake completion.

Tiers set the maximum number of adjacent audiences we analyze. Where your samples support fewer genuine adjacencies than the tier allows, the report delivers those and notes the shortfall: we do not pad the list to reach a number.

Precision and limitations

• Audience-size figures are directional ranges, not surveyed counts. Audience metrics drift faster than they are published, so we give ranges with confidence indicators rather than false precision.
• Overlap percentages are directional estimates, not statistical confidence intervals.
• A category with no signal in your samples is flagged as a gap rather than filled with a generic entry.
• This is a one-time diagnostic, not a managed campaign. We identify how to engage each audience; we do not produce the sponsorship messages or run the outreach.

What we do not claim

We do not make direct introductions to audience owners, negotiate sponsorship pricing, or guarantee that engaging an audience will convert. The report is a grounded map of where to show up and how to enter; the engagement itself is yours to run.