Adjacency Report

What we deliver

An Adjacency Report is a strategic reconnaissance document. We map 5, 10, or 15 adjacent audiences — newsletters, podcasts, communities, conferences, social communities, or industry publications — that aggregate, trust, and influence the same people you want to reach.

Each target is ranked by overlap percentage with your ICP, sized by approximate audience reach, and paired with concrete entry tactics. You receive a 3-5 page PDF deliverable within 14 days of intake completion.

How we identify targets

1. ICP analysis. We start with your intake: company URL, ICP description, existing audience samples, and scope preferences. The more specific the ICP description, the sharper the target identification.
2. Adjacency mapping. Our analysis identifies real, named audiences that statistically overlap with your ICP. Targets are ranked by overlap percentage and distributed across audience types (newsletters, podcasts, communities, conferences, social, publications).
3. Specificity over scale. The dominant audience in any category (the obvious answer) is never our #1 target. Specific, ICP-tailored audiences take the top spots. The obvious answer ranks 3-5 if it's a real fit.
4. Entry tactics. Each target includes 1-2 sentences on how to engage that audience: sponsorship, guest pitch, community membership, speaker slot, etc.
5. Sequencing. The report concludes with a recommended order of engagement and rationale for the first three targets to engage.

Tier comparison

What's in scope

• Real, named audiences (newsletters, podcasts, communities, conferences, publications, social communities) verifiable as of report date
• Approximate audience-size ranges with confidence indicators
• Overlap percentage with your ICP and tier classification
• Concrete entry tactics for each target
• Top-three engagement priorities with rationale
• Combined estimated reach across all targets
• Sequencing recommendations

What's out of scope

• Direct introductions to audience owners
• Sponsorship pricing negotiations
• Content production for entry tactics (we identify how to engage; we don't write the sponsorship messages)
• Audience overlap percentages with statistical confidence intervals (these are directional estimates, not academic surveys)
• Multi-quarter follow-up reports (one-time deliverable; reorder anytime)

How accuracy is maintained

Audience identification is grounded in our analysis training data. We err on conservative audience-size estimates and provide ranges rather than point estimates, because audience metrics drift faster than they're published. Where we're uncertain about a specific named audience, we use representative archetypes with quantitative bounds rather than fabricating specifics.

Zero hallucinated audience names appear in our reports. If we can't verify a named audience exists, we describe it as an archetype.